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Expert Insured vs Vertafore AIM / AMS360: Which AMS Fits Modern MGAs Best

Both Expert Insured and Vertafore’s AIM / AMS360 platforms are well-known names in agency management systems (AMS). However, they were built for different purposes.

Vertafore’s products evolved for retail agencies, while Expert Insured was created for MGAs, carriers, and wholesalers managing delegated authority programs.

This comparison outlines where each platform performs best so you can choose the system that aligns with your operating model.

Platform Level Comparison

Feature Expert Insured (Selectsys) Vertafore AIM / AMS360
Core Focus MGA, carrier, and wholesaler programs Retail and commercial insurance agencies
Deployment Cloud-native, SOC-compliant on Azure Cloud-hosted and desktop hybrid
Implementation Time Weeks Months
Best For MGAs, delegated carriers, and program administrators Retail agencies managing client accounts
Integration Model API-first with RQB rating, forms engine, and BPO Pods Integrates with limited rating and accounting systems
Operations Layer Built-in via Selectsys BPO Pods Requires external staff or partners for servicing

Platform Design

Expert Insured: was designed for MGAs that manage underwriting, policy issuance, and servicing directly with carrier partners. It supports delegated authority workflows, bordereaux reporting, and program management inside one connected platform.

Vertafore AIM / AMS360: provides robust CRM and accounting functionality for retail agencies but is not optimized for delegated authority or carrier-facing operations.

Verdict: Expert Insured is purpose-built for MGAs and delegated carriers, while AIM / AMS360 are better suited for agency management and bookkeeping.

Speed to Market

Expert Insured: focuses on fast onboarding through the Starter Package, combining quoting, policy administration, and operations in one environment.
Typical implementation time is measured in weeks, not months, making it ideal for new program launches or MGA spin-ups.

Vertafore AIM / AMS360: implementations are more extensive, often requiring custom configuration, integration setup, and migration assistance.
That process can take several months.

Verdict: Expert Insured delivers faster time to market for MGAs building new programs.

Quoting and Rating

Expert Insured: connects directly with RQB (Rate • Quote • Bind) to support multi-carrier quoting, appetite rules, and API-driven rating.
It eliminates duplicate entry and gives real-time access to underwriting decisions.

Vertafore AIM / AMS360: integrates with select rating engines for personal and small commercial lines but typically requires manual steps for MGA or wholesale operations.

Verdict: Expert Insured offers stronger quoting automation and carrier connectivity for program administrators.

Policy Administration and Lifecycle

Expert Insured: includes full policy lifecycle management: issuance, endorsements, renewals, cancellations, and accounting.
The integrated Forms Engine automatically generates policy documents, endorsements, and audit packets.

Vertafore AIM / AMS360: provides document and client tracking but was not designed to issue policies or generate forms under delegated authority.

Verdict: Expert Insured provides a complete policy administration system suited for MGAs and delegated programs.

Operations and Scalability

Expert Insured: scales beyond technology by including Selectsys BPO Pods — dedicated insurance-trained teams who execute renewals, COIs, audits, and servicing directly inside your system.
This model allows rapid scaling without adding internal staff.

Vertafore AIM / AMS360: focuses on enabling agency workflows and relies on in-house personnel for servicing.

Verdict: Expert Insured provides built-in scalability with connected operations support.

Analytics and Reporting

Expert Insured: includes unified dashboards for policy quality, SLA compliance, and quoting performance.
Its analytics span the entire workflow, offering insight into submission-to-bind ratios and operational efficiency.

Vertafore AIM / AMS360: offers financial and sales reports but does not deliver end-to-end operational analytics across quoting, issuance, and service.

Verdict: Expert Insured offers broader, real-time operational analytics for MGAs and carriers.

Security and Compliance

Expert Insured: is hosted on Microsoft Azure with SOC-compliant controls, encryption, and access management designed for carrier-level audits.
It supports delegated reporting, bordereaux exports, and secure data exchange with carriers.

Vertafore AIM / AMS360: provides reliable hosting and data security but lacks advanced compliance features required for delegated authority management.

Verdict: Expert Insured offers enterprise-level security and compliance suited for carrier and MGA programs.

When to Choose Each

Choose Expert Insured if you:

  • Manage delegated authority or program administration
  • Need a system that connects quoting, policy, and operations
  • Require quick implementation for new programs
  • Want integrated analytics and outsourcing options

Choose Vertafore AIM / AMS360 if you:

  • Operate primarily as a retail or commercial agency
  • Focus on accounting, CRM, and client tracking
  • Have established internal teams handling operations

Key Takeaway

Vertafore AIM / AMS360 remain strong choices for retail agencies managing traditional books of business. However, MGAs and delegated carriers require a more connected system built for underwriting, policy issuance, and operations at scale.

Expert Insured: delivers that unified environment with API-based quoting, policy lifecycle management, and embedded operations support through Selectsys.

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